Digital Marketing Trends – Summer 2017 Update

Jun 6, 2017 by

Digital Marketing Trends – Summer 2017 Update

Keep Your Brand Visible Online With 3 Essential Digital Strategies

Which digital marketing trends are evolving and gaining popularity in 2017? Learn how content marketing, IoT and CRO can all benefit your brand this year.

Nothing stays the same for long in digital marketing. As the online world has become so saturated with websites, blogs and businesses all vying for an audience of potential customers, the trends that are adopted to stand out from the crowd evolve frequently. Here we take a look at three of the most current digital marketing trends that are creating success for brands all across the web.

Content Marketing

For the past three years, content marketing has been the leading method that companies are using to get their name out there in the digital arena. However, the way in which content marketing is being measured as a successful strategy has developed.

Recent statistics from the Content Marketing Institute (CMI) show that although 90% of marketers are experimenting somewhat with distributing content in order to promote their brand, only 50% felt confident about the success of their approach. To cope with this doubt, there has been an increase in the use of metrics to calculate the effectiveness of content strategies. By setting clear content goals, using reporting techniques and naturally taking into account the cost of content creation and distribution, it is possible to consider the ROI for this popular digital marketing technique.

Internet of Things Marketing

This particular strategy has yet to top any digital marketing lists, but it is rapidly gaining pace due to the increase in IoT adoption across the globe. It is thought that there will be 75 billion connected devices by 2020, all with data sharing capabilities that have the potential to overhaul the world as we know it.

When it comes to marketing, devices such as the FitBit are already using IoT to great effect. With permission from the user, the FitBit can post stats about a training session to social media which is then shared with the user’s followers. This technique provides social proof to a mass crowd that someone they know is enjoying the FitBit product, which goes a long way to convincing others to commit to a purchase.

As more brands realise the potential of IoT marketing, it is expected that there will be considerable growth in this area over the next 2-3 years.

Conversion Rate Optimisation

Getting visitors to your website is only half the battle when it comes to digital marketing. It’s what happens when they’re on your landing page that is the difference between a sale and a lost opportunity.

Conversion rate optimisation (CRO) is the practice of enhancing user experience while working towards the goals of your website – whether those are to obtain an email address from a sign-up box, request more information about a service, or purchase a product from an eCommerce platform. Google have recently launched an A/B testing tool called Google Optimize which allows you to test different variations of a site or page and work out the best way to deliver a personalised experience to your customers.

If you want to get ahead and stay ahead of the competition this year, then a reputable Essex marketing company will be able to you keep apprised of the most current digital techniques to help your brand stay visible.

Related Posts


Share This

Leave a Reply

Your email address will not be published. Required fields are marked *